What's the difference between Referrals and Leads?

Referrals are direct event requests from prospects interested in your business. 

• You can treat these requests as "hot inquiries." 
• Calling them is best - especially if they provided a phone number. If you don't hear back right away, we recommend following up 2-3 times via Eventective or by phone.
• To set up text notification every time you receive a Referral, login to your Eventective account, click on ‘Settings,’ then click ‘Notifications.’

Leads are prospects planning events in your area and wanting to hear from businesses like yours. 

• Since this is likely the first time a Lead has heard of your venue, we recommend sending them a personalized note through Eventective or emailing them directly.
• Access Leads in our competitive Lead Market with an Eventective Subscription.

Check out Eventective Essentials for more information.