What's the difference between Referrals and Leads?

Referrals are direct event requests from people interested in your business. 

• You can treat these requests as "hot inquiries." 
• Message them from your Eventective Inbox as soon as possible. If you don't hear back right away, we recommend following up 2-3 more times.
• To set up text notification every time you receive a Referral, log in to your Eventective account, select ‘Settings,’ then ‘Notifications.’

Leads are people planning events in your area and wanting to hear from businesses like yours. 

• Since this is likely the first time a Lead has heard of your venue, we recommend sending them a personalized note through Eventective. Our message templates make it easy.
• Access Leads in our competitive Lead Market with an Eventective Subscription.