What's the difference between Referrals and Leads?

Referrals are direct event requests from people interested in your business.

• You can treat these requests as "hot inquiries."
• Respond as soon as possible. If you don't hear back right away, we recommend following up 2-3 more times.
• To set up text notification every time you receive a Referral, log in to your Eventective account, select ‘Settings,’ then click ‘Notifications.’
• Full contact information for Referrals (phone and email) is only accessible with an Eventective subscription.

Leads are people planning events in your area and interested in hearing from businesses like yours.

• Since this is likely the first time a Lead has heard of your business, we recommend sending them a personalized note through Eventective.
• Access Leads in our competitive Lead Market with an Eventective subscription.